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India, the land that brings you a trillion reasons to fall in love with it again and again, is the place that paints a bright picture in anyone’s memory ranging from the festivities to the natural beauty, to the spirituality and chaos; all amalgamated under a single name.Kathakali_dance-kerala.jpg

Every state in India surpasses one another, in terms of  scenic beauty, traditions, festivities, cuisine and so on. Yet Kerala has stood out as one of the hot favourites for tourism amongst all the other places in India.

IN-Kerala-People-Women-KTB_940_529_80_s_c1.jpgVibrant customs, traditions, lush greenery, seasoned with a highly educated, and  warm and friendly population, stands out as some of the major reasons that made Kerala one of the most popular tourist destinations in India. National Geographic’s Traveller magazine has named Kerala as one of the “ten paradises of the world” and “50 must see destinations of a lifetime”. “Travel and Leisure” named Kerala as “One of the 100 great trips for the 21st century”. In 2012, it overtook Taj Mahal to be the number one travel destination in Google’s search trends for India. Kerala’s beaches, backwaters, mountain ranges and wildlife sanctuaries are the major attraction for both the domestic and international tourists. Kerala is known as one of the ‘12 paradises in the world’ for its greenery and beauty which also comes with a tag of being the cleanest in India.

The state of Kerala with a population of over 33 million people boasts a literacy rate of little under 100 percent, the highest in India for any state. It also has the lowest population growth rate; 3.44% with also the highest human development index in India

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It’s the state with the Highest life expectancy, Highest gender ratio, Highest Literacy, Highest media exposure, Highest home ownership, Lowest Infant mortality,100% institutional delivery, Least Corrupt state in India, Least poverty among big states (7.05%), Least Economic inequality between urban and rural population, Highest Financial Inclusion (highest value of IFI-Index of Financial Inclusion).images.jpg

In terms of safety, it is the state where the highest number of crimes are reported especially against women; showcasing the effectiveness of the crime reporting and the actions taken by the vigilant police of Kerala. A survey conducted by the Transparency International ranked Kerala as the least corrupt state in India. It is in fact, the safest state in India with an incredible unity among all the communities of different faith. Kerala consists of 56.2 percent Hindus, 24.7 percent Muslims, 19 percent Christians and others 0.1 percent with all living together in harmony like one family, celebrating each other’s festivals as one would their own.

Kerala is also the home to one of the most ancient forms of natural medicine, the Ayurveda. It goes without saying that the climate of Kerala (Warm and pleasant weather throughout the year with sufficient rainfall) also plays a major role in attracting a large number of people to this haven of perfection. Probably justifying its well deserved title of “God’s Own Country” .

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